Friday, September 21, 2012

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads

Facebook Custom AudiencesNo one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today it became clear as Facebook ad chief David Fischer formally launched "Custom Audience" ads and how they tie into CRM at the Dreamforce conference. I'm convinced they're going to be hugely profitable for advertisers and Facebook.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/xxmdJRj9Miw/

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