Tuesday, March 27, 2012
Pontiflex Launches Self-Serve Version Of Its “Mobile Signup” Ads
Pontiflex, a company focused on what it calls "mobile signup" ads, is reaching out to smaller advertisers today with the launch of AdLeads, its self-serve platform. Co-founder and CEO Zephrin Lasker says this has always been one of his goals for the company, ever since it launched five years ago — to allow any business, regardless of size, to pay for marketing leads collected via Pontiflex ads (advertisers only pay when someone actually enters their contact information into a sign-up form). With the growing importance of mobile, Lasker says this is "the next big step" beyond Google AdWords for many small businesses.