Pontiflex, a company focused on what it calls "mobile signup" ads, is reaching out to smaller advertisers today with the launch of AdLeads, its self-serve platform. Co-founder and CEO Zephrin Lasker says this has always been one of his goals for the company, ever since it launched five years ago — to allow any business, regardless of size, to pay for marketing leads collected via Pontiflex ads (advertisers only pay when someone actually enters their contact information into a sign-up form). With the growing importance of mobile, Lasker says this is "the next big step" beyond Google AdWords for many small businesses.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Jd3q_Ggmgqk/
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